Welcome to High Performance Marketing

Michael Merrall is the President & CEO of High Performance Marketing.  During his 32 year career he has been named by the Globe & Mail as one of the 10 most powerful people in sports.  Michael has created or co-created a long list of major events and high profile sports properties:

  • Founder – Stars On Ice (12 cities / CBC)
  • Founder – Telus Skins Game (CBC/TSN)
  • Founder – Canadian Professional Figure Skating Championships (CBS/CTV)
  • Founder – Chrysler Nations Cup LPGA event (CBC)
  • Founder – RMCC Wayne Gretzky & Friends (Global TV)
  • Founder – Skate The Nation (16 cities)
  • Founder – Goodyear Drive For Gold (Hockey Canada – 67 cities)
  • Executive Producer – Reflections of Gold DVD Series (6.2 million discs)
  • Executive Producer – MVP Hockey DVD Series (General Mills / 1 million discs)
  • Executive Producer – Steve Nash Charity Classic (Vancouver)
  • Co-Founder – Allstate All-Canadians (NHLPA)
  • Founder – PwC Epic Tour (Canada’s largest GranFondo)

Our experience

Sports Marketing – 32 years
Event Management – 24 years
Corporate Consulting – 11 years
Major Cycling Projects – 3 years

Our services

Event development

HPM has created original event concepts for a wide variety of corporate and sport clients.  Big or small, no company in the industry has created more award winning sport & entertainment properties.

Marketing Solutions

HPM is highly experienced at helping Corporate Canada drive business results through the creation and deployment of sports marketing campaigns.

Tourism Solutions

HPM has worked with a number of tourism jurisdictions to drive increases in visitor traffic and brand awareness.

Our Cycling Projects

Cycling is one of the fastest growing lifestyle sports in Canada.  According to the Globe & Mail, “cycling is now the new golf”.

HPM has developed highly innovative cycling experiences for recreational cyclists, the corporate market and municipal tourism authorities.

For companies with C-suite clientele and high net-worth customers, cycling is a highly desirable market segment.

Click on an image to learn more about our cycling projects.

PwC Epic Tour

The GTA’s Granfondo is now Canada’s largest Fondo.

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WHM Signature Experiences

WHM Signature Experiences offers private VIP corporate riding events.

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Bike Challenge

An innovative virtual bike challenge for municipal and corporate clients.

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Recent Work

HPM brings business solutions to amateur sport federations, professional teams, Tourism authorities and charities.

HPM works with our corporate clientele to develop sports and entertainment based marketing and communication solutions.

Our project portfolio also includes event marketing properties that we have created on behalf of our clients – or that we own and operate in the Canadian marketplace.

Click on the images here to see case studies on some of our best recent work.

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1990's - Creating major properties at IMG


1980's - Learning the sports business