The Halton Hills Community Bike Challenge is the pilot program for a campaign that HPM is planning to scale nationally in the next few years.  The free, easy-to-use program challenges cyclists to log their rides and contribute to a collective community goal.


2014 Website
CCC App2
The Bike Challenge plug-in is a piece of proprietary software developed and owned by High Performance Marketing.  The app allows participants to create profiles, track their personal performance and updates the community’s collective riding totals in real time.
CCC Sponsors
Launching with 3 donor/sponsors in year one, the second year of the program attracted 12 partners who donated $66,000 to the local Georgetown Hospital Foundation when the community achieved its goal.
Cheque Presentation
For companies looking to achieve recognition for their charitable donations, the Bike Challenge offered the direct daily engagement of hundreds of consumers and community-wide recognition with cheque presentation photo ops and news stories.
CCC - Jennifer
The program was promoted at a very grass roots level – banners, flyers and a handful of appearances at community events.
CCC - Jane
Halton Hills Councillor Jane Fogal is a co-Founder of the program and a highly active advocate in her community – driving participation and community engagement.
CCC - Fire Trailer Sign
Other partners in the community – like the local fire department – became active advocates for the program.


White Box

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