Working as part of a team that included Flow Marketing and Rocket XL, Michael was instrumental in bringing Alexander Ovechkin to a promotion for Mr.Big in 2012 that forged new territory for the brand in marketing through social media. The promotion was a silver medal winner at the Marketing Awards.
CADBURY MR. BIG DEAL
Counter top display
The program was anchored on the Mr. Big Facebook page
Consumers were invited to play a variety of Mr. Big Deal games on the Facebook page
Big Skate was one of the games on the Facebook page