Working as part of a team that included Flow Marketing and Rocket XL, Michael was instrumental in bringing Alexander Ovechkin to a promotion for Mr.Big in 2012 that forged new territory for the brand in marketing through social media.  The promotion was a silver medal winner at the Marketing Awards.

Mr. Big

Counter top display

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Shelf dangler

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Pallet display


The program was anchored on the Mr. Big Facebook page

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Consumers were invited to play a variety of Mr. Big Deal games on the Facebook page

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Big Skate was one of the games on the Facebook page

Mr. Big Portal Commercial

Mr. Big Piano Commercial

Mr. Big Facebook Stings

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