CHEERIOS 2010 WINTER OLYMPICS
HPM was retained by General Mills heading into the 2010 Vancouver Winter Olympic Games to arrange for the Olympians who would appear on Cheerios cereal boxes.  Our responsibilities included selecting the athletes, negotiating appearance fees, executing agreements and coordinating collateral materials.
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HPM recruited a list of athletes that went on to stunning medal success during the Games including: Alexandre Bilodeau, Maelle Ricker, Joannie Rochette, Brian McKeever, Patrick Chan, Cindy Klassen, Jarome Iginla and Hayley Wickenheiser.
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Patrick Chan Olympic Ad

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