The company’s management of the program included content development, event management, marketing strategy, advertising, personality management, website development, game operations and media relations.
The grass roots element of the program was delivered by way of a dedicated website with video and written blog content provided by dozens of players. The key content areas were skills, mental preparation, physical fitness, nutrition and fun.
Aaron Ekblad – Florida Panthers (1st pick overall)
Michael Dal Colle – NY Islanders (5th pick overall)
Jake Virtanen – Calgary Flames (6th pick overall)