This innovative partnership between Kellogg’s Vector and The Running Room in 2008 resulted in the highest value on-box premium in the history of ready-to-eat breakfast cereal. More than 150,000 shirts were redeemed during the 8-week promotion.
VECTOR PERFORMANCE SHIRT
The promotion set a new precedent for Kelloggs. It was the first time the company ever allowed redemption with a 3rd party retailer.
Consumers were also offered a 20% discount with Running Room, the program’s retail partner.
As part of the program, Vector offered running lessons on-line. Content was provided by the Running Room.