This innovative partnership between Kellogg’s Vector and The Running Room in 2008 resulted in the highest value on-box premium in the history of ready-to-eat breakfast cereal.  More than 150,000 shirts were redeemed during the 8-week promotion.

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The promotion set a new precedent for Kelloggs.  It was the first time the company ever allowed redemption with a 3rd party retailer.
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Consumers were also offered a 20% discount with Running Room, the program’s retail partner.
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As part of the program, Vector offered running lessons on-line.  Content was provided by the Running Room.

See the VECTOR TV ad supporting the promotion

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